丝路视觉上市十周年｜十年为序，向世界盛开

丝路视觉上市十周年｜十年为序，向世界盛开 The 10th Anniversary of Silkroad Visual’s Listing | A Decade as Our Prelude, Blooming for the World  十年，是一段充实而辽阔的旅程。  深交所的钟声敲响之前，丝路视觉已在深圳走过十四年，深耕南粤，积蓄起向上生长的底气。  钟声响起，我们继续向更广阔的天地生长，以创意与技术讲述城市、产业与文化的故事，一路向前，枝叶渐丰。  如今，我们以十年为序，在根深叶茂处回望来路，向更辽阔的世界盛开。  A decade has taken us on a journey rich in experience and wide in reach.  Before the bell rang at the Shenzhen Stock Exchange, Silkroad Visual had already spent fourteen years growing in Shenzhen. During those years, we put down roots in southern China and built the strength to keep growing.  When the bell rang, we continued to grow into a wider world, using creativity and technology to tell stories of cities, industries and culture. As we moved forward, our branches spread.  Today, with this decade as our prelude, we look back on our journey, deeply rooted and flourishing, as we bloom for a wider world.  序章 · 那一声钟响 Prologue - When the Bell Rang  2016年11月4日，深交所的钟声敲开了丝路视觉通往资本市场的大门，也开启了此后十年的征途。  迈入新的发展阶段，我们也肩负起新的责任。从专注单个项目的完成，到思考企业能为城市、产业和社会留下什么，上市后的十年，是我们持续拓展业务、重新认识自身的历程。许多后来的故事，也由此展开。  On 4 November 2016, the bell at the Shenzhen Stock Exchange opened the door to the capital market for Silkroad Visual and marked the start of a journey that would unfold over the next decade.  Entering this new stage brought new responsibilities. In the ten years since our listing, we have expanded our work and come to understand ourselves anew, broadening our focus from completing individual projects to considering what we can contribute to cities, industries and society. Many stories have unfolded along the way.  一 · 那些没人相信我们能做到的事 What No One Believed We Could Do  上市之初，我们从自贸区与城市规划展示为切入点，拓展展览展示领域。从前海、南沙、宝安到雄安，我们在一座座城市的项目中学习如何理解城市，用展览讲述规划、产业与空间发展的故事。  在深圳，我们走进城市规划场馆，也讲述华强北的创业记忆；走进上海、乌鲁木齐，我们又去理解不同城市的发展与变迁。不同的历史与愿景，带来新的表达要求。一座座城市的过去、现在与未来，就这样拓宽了我们的视野。  In the years following our listing, we expanded our exhibition work through free trade zone and urban planning projects. From Qianhai, Nansha and Bao’an to Xiong’an, we learned to understand each city and tell stories of its plans, industries and spatial development through exhibitions.  In Shenzhen, we worked in urban planning venues and told stories of Huaqiangbei’s entrepreneurial past. In Shanghai and Urumqi, we explored how other cities had developed and changed. Different histories and visions called for different ways of telling their stories. The past, present and future of these cities gradually broadened our own perspective.  2016 · 前海蛇口自贸区展示馆｜Qianhai Shekou Free Trade Zone Exhibition Hall 2017 · 宝安区城市规划展览馆｜Shenzhen Bao'an District Urban Planning Exhibition Hall 2017 · 南沙自贸区规划展示馆｜Nansha Pearl Bay Planning Exhibition Hall 2018 · 雄安展示中心｜Xiong'an Exhibition Center 2020 · 深圳当代艺术与城市规划馆｜Shenzhen Museum of Contemporary Art & Planning Exhibition 2020 · 华强北博物馆｜Huaqiangbei Museum 2022 · 上海城市规划展示馆｜Shanghai Urban Planning Exhibition Center 2026 · 乌鲁木齐市城市规划馆｜Urumqi Urban Planning Exhibition Hall 2026 · 上海之巅观光厅｜Top of Shanghai Exhibition Hall  二 · 把我们的名字藏在时代背后 Our Names Behind the Story of Our Times  从城市规划出发，我们逐渐走进国家活动、产业展示、文化遗产与公共文化服务。每一次跨入新的领域，都需要先理解内容的来处与观众的需要，再思考创意与技术如何参与其中。  From urban planning, our work gradually extended into national events, industrial exhibitions, cultural heritage and public cultural services. Each new field required us to understand where its stories came from and what its audiences needed, before considering how creativity and technology could help tell them.  与国家站在一起 Standing with Our Nation  有些名字藏在时代的背后，心血却留在了那些被共同铭记的时刻里。  从回望改革开放四十年历程的展览，到新中国成立七十周年、建党百年的重要活动，我们有幸参与内容呈现与服务保障。回望国家一路奋斗的历程，我们既感到热血澎湃，也深知每一帧画面、每一次准备与现场执行的分量。  丝路人的工作，是众多参与者共同努力的一部分。能为国家的故事尽一份力，是我们珍视的荣幸。  Some names remain behind the scenes, yet their dedication lives on in moments held in collective memory.  From exhibitions looking back on forty years of reform and opening up to events marking the 70th anniversary of the founding of the People’s Republic of China and the centenary of the Communist Party of China, we had the honour of contributing to content presentation and event support. Reflecting on the nation’s journey of determination and hard work filled us with pride, while reminding us of the responsibility carried by every frame, every preparation and every task on site.  Our work formed part of the collective effort of many participants. To play a part in telling the nation’s story is an honour we hold dear.  2018 · 国家博物馆“春天的故事”｜"Story of Spring" Exhibition at the National Museum of China 2019 · 中华人民共和国成立70周年庆祝大会阅兵活动——北京彩车《首善北京》数字影像｜Digital Imagery of the "Epitome of Beijing" Float for the Parade Celebrating the 70th Anniversary of the Founding of the People's Republic of China 2021 · 中国共产党成立100周年庆祝活动服务保障和广场活动筹备工作｜Service Support and Tiananmen Square Activity Preparation for the Celebration of the 100th Anniversary of the Founding of the Communist Party of China  与中国产业一起向上 Growing with Chinese Industry  从乳业、稀土和钢铁，到互联网、新能源汽车与光电科技，我们走进中国产业的深处，让生产线上的技术、产业人的奋斗与行业的转型，在一座座展馆中展开。  在北方的工业城市，我们感受稀土与钢铁产业的韧劲与坚守；在水乡乌镇，我们讲述互联网如何改变生活；从新能源汽车到光电科技，我们继续追寻产品背后的技术积累与产业变迁。展览里的产品，连着一个行业的发展，也连着许多人的付出。  从资源与制造，到智造与创造，这些展馆记录着中国产业不断向前的足迹。我们以数字影像和空间叙事，把专业技术讲成普通人能够理解的故事，也把产业人向上的力量留在时代的记忆里。  From dairy, rare earths and steel to the internet, new-energy vehicles and optoelectronics, we explored Chinese industry in depth, bringing the technology of production lines, the dedication of people across these industries and the transformation of different sectors into exhibition spaces.  In industrial cities in the north, we encountered the resilience and commitment of the rare-earth and steel industries. In the water town of Wuzhen, we told stories of how the internet changes everyday life. Through new-energy vehicles and optoelectronics, we continued to explore the accumulated expertise and industrial changes behind products. The products on display connect the development of industries with the efforts of many people.  From resources and manufacturing to intelligent manufacturing and innovation, these spaces trace the progress of Chinese industry. Through digital imagery and spatial storytelling, we make specialist technology understandable to a wider audience, while preserving the determination of those who work in industry as part of the memory of our times.  2022 · 伊利现代智慧健康谷｜Yili Modern Intelligent Health Valley 2022 · 中国稀土博物馆｜Baotou Rare Earth Museum 2023 · 乌镇世界互联网科技馆｜World Internet Science and Technology Museum 2024 · 包钢集团展厅｜Baotou Steel Group Exhibition Hall 2024 · 郑州迪空间·新能源汽车科普馆｜Di Space - New Energy Vehicle Experience Museum (Zhengzhou) 2025 · 天津迪空间·新能源汽车科普馆｜Di Space - New Energy Vehicle Experience Museum (Tianjin) 2026 · TCL工业博物馆｜TCL Industrial Museum  让历史重新被看见 Bringing History into View Again  文物不语，却见证过漫长的岁月。让它们与今天的人重新相遇，是我们走进文博领域时始终珍视的愿望。  《乾隆南巡图》第十二卷的数字复原，让古画中的行旅有了新的呈现方式。此后，从考古、运河与古蜀文明的展览，到长城的历史叙事，我们将更多历史内容带到观众面前。《燕京八景图》《乾隆花园》的VR体验，则让人们借助今天的技术，走近画卷中的景致与平日难以接近的文化空间。  技术会持续更新，而我们对历史与文化的敬畏始终如一。希望每一次新的表达，都能帮助更多人理解历史、亲近文化，让那些故事在今天继续被讲述、被珍惜。  Cultural objects cannot speak, yet they have witnessed the passing of time. Bringing them into renewed contact with people today has remained a cherished purpose of our work in museums and cultural heritage.  The digital restoration of Scroll 12 of The Southern Inspection Tour of Emperor Qianlong offered a new way to present the journey depicted in the painting. Later, from exhibitions on archaeology, the Grand Canal and ancient Shu civilization to stories of the Great Wall, we brought more of the past to audiences. The VR experiences Eight Scenic Spots of Yanjing and Qianlong Garden used contemporary technology to bring audiences closer to scenes in paintings and cultural spaces that are less accessible to the public.  Technology will continue to evolve, while our respect for history and culture remains. With each new form of expression, we hope to help more people understand history and connect with culture, so that these stories continue to be understood and cherished today.  2015 · 国家博物馆《乾隆南巡图第十二卷：回銮紫禁城》数字文物复原｜Digital Relic Restoration of The Southern Inspection Tour of Emperor Qianlong (Scroll 12: Returning to the Forbidden City) at the National Museum of China 2023 · 中国历史研究院考古博物馆数字展陈｜Digital Exhibition Content for the Chinese Archaeological Museum, Chinese Academy of History 2023 · 北京大运河博物馆“不止运河”专题展览｜Beyond the Canal – Immersive Experience Exhibition 2024 · 北京大运河博物馆“探秘古蜀文明之三星堆与金沙”特展｜Unveiling Sanxingdui and Jinsha of Ancient Shu Civilization 2026 · 中国长城博物馆｜China Great Wall Museum 2026 · 国家博物馆《燕京八景图》VR沉浸式体验｜Eight Scenic Spots of Yanjing VR Immersive Experience at the National Museum of China 2026 · 故宫博物院《乾隆花园》VR大空间沉浸式体验｜Qianlong Garden Large-Space Immersive VR Experience at the Palace Museum  为未来建造公共文化空间 Creating Public Cultural Spaces for the Future  科技馆、博物馆与文化空间，承载着一座城市的科学记忆与文化生活，也为公众打开认识世界的窗口。  从微观的量子世界到宏观的宇宙苍穹，我们把专业知识带入展览，也把探索的空间留给公众。深海与自然的故事、设计之都的畅想、一代人的科学记忆，都在这些场馆里有了各自的表达。  面向青少年的科创空间，则让我们继续思考，怎样为新一代留下探索的余地。当知识变得可触可感，好奇心便有机会继续生长。我们希望一次参观能成为继续求知的开始，也愿意持续探索，让这些空间与城市和公众保持长久的对话。  Science centres, museums and cultural spaces are home to a city’s scientific heritage and cultural life, offering the public a window on the world.  From the microscopic world of quantum science to the vastness of the universe, we bring specialist knowledge into exhibitions while leaving room for people to explore. Stories of the deep sea and the natural world, visions of a city of design, and the scientific memories of a generation have each found expression in these venues.  Spaces for young people to explore science and innovation lead us to consider how to leave room for a new generation’s discoveries. When knowledge becomes tangible, curiosity has a chance to grow. We hope a visit can become the beginning of further learning, and we will keep exploring how these spaces can sustain a lasting dialogue with cities and the public.  2025 · 深圳科学技术馆｜Shenzhen Science & Technology Museum 2025 · 海南科技馆｜Hainan Science and Technology Museum 2025 · 深圳湾文化广场｜Shenzhen Bay Culture Square 2026 · 上海科技馆｜Shanghai Science and Technology Museum 2026 · 深圳自然博物馆｜Shenzhen Natural History Museum 2026 · 上海青少年科创体验中心——虫洞｜Shanghai Youth Science & Innovation Experience Centre — "Wormhole"  三 · 走到能力的尽头，再往前一步 One Step Beyond What We Thought Possible  走过一座座城市，参与不同领域的项目，我们积累了经验，也不断遇见新的要求。从项目交付延伸至产品开发与持续运营，从国内市场拓展至更多跨文化合作，内容、技术与团队都需要面对新的考验。每一次向前，都意味着继续学习，也意味着在已有能力之外，再往前一步。  Working in city after city and across different fields, we accumulated experience while continuing to encounter new demands. As we extended our work from project delivery into product development and ongoing operations, and expanded from the domestic market into more cross-cultural collaborations, our content, technology and teams faced new challenges. Each step forward meant continuing to learn and reaching beyond what we already knew how to do.  从项目走向产品 From Projects to Products  项目总有交付的一天，内容与体验仍有继续发展的可能。走向产品开发与持续运营，我们开始以更长远的眼光思考，一个展览如何持续更新，一处空间又如何在建成之后与公众保持联系。  沿着这些问题，我们尝试开发原创IP、探索EPC+O模式，将设计、落地与运营衔接起来。我们希望在交付之后继续打磨内容、更新体验，让作品与观众建立更长久的联系。  A project has a delivery date, while its content and experiences still have room to develop. As we move into product development and ongoing operations, we are taking a longer view of how an exhibition can be renewed and how a space can remain connected with the public after opening.  These questions have led us to explore original IP development and the EPC+O model, connecting design, delivery and operations. We hope to keep refining content and renewing experiences after handover, helping our work form lasting connections with audiences.  2026 · 国家自然博物馆恐龙公园“龙口脱险”沉浸展｜"Escape from the Dinosaur's Mouth" Immersive Exhibition at the Dinosaur Park, National Museum of Natural History, Beijing 2026 · 罐头地球｜Canniverse 2026 · 江南运河文化展示馆｜Jiangnan Canal Interpretation Center  从中国走向世界 From China to the World  早在上市之前，我们便已向世界迈出脚步。早年，我们在迪拜、纽约设立机构，开始接触不同的市场和合作方式。此后，从非洲的展览空间与自然影像，到中东的合作实践，我们在不同文化之间寻找交流与合作的可能。  从威尼斯双年展、大阪世博会到世界古典学大会，我们把数字创意带进跨文化交流的现场。在巴黎，中国古代饮食文化也借助VR与海外观众相遇。走得越远，我们越需要认真理解彼此的文化和表达方式。无论是讲述中国文化，还是助力中国品牌面向世界，我们都希望借助创意与技术，让不同背景的人们有机会相互理解。  Our steps towards the wider world began well before our listing. Early offices in Dubai and New York introduced us to different markets and ways of working. Since then, from exhibition spaces and nature imagery in Africa to collaborations in the Middle East, we have sought opportunities for exchange and cooperation across cultures.  From the Venice Biennale and Expo 2025 Osaka to the World Conference of Classics, we have brought digital creativity into exchanges across cultures. In Paris, VR has helped bring ancient Chinese culinary culture to international audiences. The further we travel, the more important it becomes to understand one another’s cultures and ways of expression. Whether telling stories of Chinese culture or helping Chinese brands reach the world, we hope creativity and technology can give people from different backgrounds opportunities to understand one another.  2024 · 威尼斯双年展｜Venice Biennale 2025 · 大阪世博会｜Expo 2025 Osaka, Kansai, Japan 2025 · 埃塞俄比亚人工智能展厅｜Ethiopia Artificial Intelligence Exhibition Hall 2026 · 第二届世界古典学大会｜Second World Conference of Classics 2026 · 宴飨万年—中国古代饮食文化VR项目｜10,000 Years of Culinary Journey: Ancient Chinese Culinary Culture VR Experience 2026 · 比亚迪古德伍德速度节裸眼3D数字内容｜Naked-Eye 3D Visuals for BYD at the Goodwood Festival of Speed  终章 · 世界很大，我们回到深圳 Epilogue - The World Is Vast, and We Return to Shenzhen  走得再远，深圳始终是我们的来处。我们从数字视觉创意起步，十年间的项目又把我们带向城市、产业、文化与科技的不同领域，也让我们与各地的客户、合作伙伴和观众相遇。  回到深圳，是回望来路，也是在熟悉的土地上重新出发。数字技术仍在发展，人们对文化表达与公共体验的期待也在变化。我们将继续坚持“文化+科技”战略，沿着“科技化、产品化、国际化”的发展路径，把十年的积累带入新的创作与合作。  下一个十年，我们仍将立足中国、面向世界，认真对待每一次创作与交付，让中国文化与产业的故事走得更远。以这十年为序，从深圳继续出发，在更广阔的世界里生长、盛开。  However far we travel, Shenzhen remains where our story began. We began with digital visual creativity, and a decade of projects has since taken us into different fields across cities, industries, culture and technology, bringing us into contact with clients, partners and audiences from different regions.  Returning to Shenzhen means looking back on our journey and setting out again from familiar ground. Digital technology continues to develop, while expectations for cultural expression and public experience are changing. We will continue to pursue our “Culture + Technology” strategy, advancing our technology, developing products and expanding internationally, while drawing on a decade of experience in new creative work and collaborations.  In the next decade, we will remain rooted in China and open to the world, bringing care to every creative task and project and carrying stories of Chinese culture and industry further. With these ten years as our prelude, we set out again from Shenzhen, continuing to grow and bloom in the wider world.