让美好生生不息 | 珀莱雅股份发布2030年可持续发展战略规划

美好是什么？
What is goodness?
对珀莱雅而言，美好从来不止于一支产品、一个配方、一次焕新——它是一种可以传递、可以延续、可以和更多人一起分享的力量。
For Proya, goodness has never been limited to a single product, a single formula, or a single renewal — it is a force that can be passed on, sustained, and shared with more people.
那么，美好，如何生生不息？这是珀莱雅始终在思考的问题，也是“珀莱雅2030年可持续发展战略规划”试图回答的命题。
So how can goodness be kept alive and ever-growing? This is a question PROYA has always pondered, and the very proposition that its “2030 Sustainable Development Strategic Plan” seeks to answer.
近日，珀莱雅化妆品股份有限公司（以下简称"珀莱雅"）正式发布“珀莱雅2030年可持续发展战略规划”（以下简称"规划"），将可持续发展理念升级为"让美好生生不息"，围绕"创造美、传递美、共享美、成就美"四大支柱，确立面向2030年的可持续发展目标体系，以持续、务实的行动，把面向未来的承诺转化为可感知、可延续的美好价值。
Recently, Proya Cosmetics Co., Ltd. (hereinafter referred to as “Proya”) officially released the “2030 Sustainable Development Strategic Plan” (hereinafter referred to as the “Plan”). Under the Plan, Proya has upgraded its sustainability philosophy to “Making Goodness Alive” and established a sustainable development target system toward 2030 around four pillars — Create Beauty, Extend Beauty, Share Beauty, and Amplify Beauty — translating its commitment to the future into tangible, enduring value of goodness through sustained and pragmatic actions.
01
六年，我们把一份承诺做成了习惯
作为国货美妆头部企业，珀莱雅已连续六年发布《可持续发展报告》，公司首期“可持续发展战略规划（2022-2025）”也已实现圆满收官。
As a leading Chinese cosmetics company, Proya has released its Sustainability Report for six consecutive years, and the Company's first “Sustainable Development Strategic Plan (2022–2025)” has been successfully concluded.
此次“规划”发布，是珀莱雅立足国家“十五五”发展要求，衔接公司“双十战略”与国际化布局，推动可持续发展融入公司发展战略的又一座里程碑。
The release of the Plan marks another milestone for Proya, as it responds to the development requirements of the country's 15th Five-Year Plan, aligns with the Company's “Double Ten” Strategy and international expansion, and further embeds sustainable development into its corporate development strategy.
02

美，正在从承诺走向价值

“规划”以产品创新为起点：在产品创新中创造美，让安全、有效与可持续融入产品开发；与伙伴携手传递美，推动价值链协同创新与绿色转型；让更多人共享美，支持消费者、员工等更多利益相关方共同参与、共同成长；让美持续成就未来，通过公益投入与开放合作，将积极影响拓展至行业和社会。
The Plan starts from product innovation: it creates beauty through product innovation, embedding safety, efficacy, and sustainability into product development; it extends beauty hand in hand with partners, driving collaborative innovation and green transformation across the value chain; it shares beauty with more people, enabling consumers, employees, and other stakeholders to participate and grow together; and it lets beauty keep fulfilling the future, extending its positive impact to the industry and society through philanthropic investment and open collaboration.
四大支柱彼此承接，让美好在持续的行动中积累、绵延不绝。
The four pillars build on one another, allowing goodness to accumulate and flourish through sustained actions.
03

让美好，在我们共同的努力里，生生不息

在新发展背景下，公司期望通过新阶段规划，深化可持续发展实践，推动可持续发展迈向价值创造新阶段，赋能公司产品和业务，助力品牌价值提升。
Against this new development backdrop, the Company expects the new phase of planning to deepen its sustainability practices, advance sustainable development into a new stage of value creation, empower its products and business, and help elevate its brand value.
同时，公司也期待在自身可持续发展转型的带动下，与消费者、员工、行业伙伴等更广泛的利益相关方携手，把对美的初心，化为对长远的担当。
At the same time, PROYA also hopes that, through its own sustainability transition, it can join hands with consumers, employees, industry partners, and a broader range of stakeholders, turning its original aspiration for beauty into a lasting commitment to the future.
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