丝路视觉上市十周年：行于周期之上，盛开于世界之间

丝路视觉上市十周年：行于周期之上，盛开于世界之间 Silkroad Visual's 10th Anniversary of Public Listing: Riding Above the Cycles, Blossoming Across the World  十年为序，是时间沉淀的底气； 向世界盛开，是下一阶段的使命与愿景。 Taking a decade as a prologue, it is the confidence forged by the passage of time; blossoming toward the world is the mission and vision for the next stage. 2016年11月4日，深交所的钟声响起，丝路视觉（股票代码：300556）登陆资本市场。 On November 4, 2016, the bell rang at the Shenzhen Stock Exchange, and Silkroad Visual (Stock Code: 300556) entered the capital market. 2026年11月4日，丝路视觉上市十周年庆典在深圳小梅沙美高梅文化中心举行。丝路人自四方而来，会聚一堂，共同回望这十年：历经行业周期，突破业务边界，从“资本起步”走向“深耕破界”，并向「科技化+产品化+国际化」持续生长。 On November 4, 2026, Silkroad Visual's 10th anniversary celebration of its public listing was held at the Xiaomeisha MGM Cultural Center. Silkroad people gathered from all directions to look back on the past decade together: having weathered industry cycles and broken through business boundaries, moving from "capital inception" to "deep cultivation and boundary breaking," and continuously growing toward "technological + productized + internationalized" horizons. 【视频：庆典现场混剪】 ________________________________________ 01 圆桌对话｜时光放映机 Roundtable Dialogue | Time Projector 圆桌对话由集团执行副总经理、集团人力资源总监王杰主持，邀请五位在上市之前便扎根公司的亲历者，回溯上市前后的关键节点—— The roundtable dialogue was hosted by Wang Jie, Executive Vice President and Group HR Director of the Group, inviting five eyewitnesses who had deep roots in the company prior to its listing to trace back the key milestones before and after going public—  有人记得华强北的通宵与行军床，“我们是伞兵，天生应该被包围”（ 集团职工董事、集团艺术总监罗晓白）；有人亲历上市攻坚的一波三折，“上市不是终点，而是长征的第一步”（集团董事、集团法务总监王军平）；有人十六年如一日，守着每月准时发薪的承诺，为同事筑起稳固的后盾（集团执行副总经理、集团运营总监、采购总监杜晶）；也有人在上市之后推动组织升级，深耕一城，拓展一业，盘活全国资源的抉择（集团副总裁、设计可视化事业部总经理田万军，集团副总裁、广州中心总经理魏智）；有人坚持业务与职能相互托举， “你们在前线冲得有多猛，我们后台支撑就有多满”（ 集团执行副总经理、集团人力资源总监王杰）。 Some remembered the all-nighters and camp beds in Huaqiangbei, "We are paratroopers, naturally born to be surrounded" (Employee Director and Art Director of the Group, Luo Xiaobai); some experienced the twists and turns of the listing drive firsthand, "Listing is not the end, but the first step of the Long March" (Group Director and Group Legal Director Wang Junping); some guarded the promise of paying salaries on time every month for sixteen years like one day, building a solid backing for colleagues (Group Executive Vice President, Group Operations Director, and Procurement Director Du Jing); others made the choices after the listing to promote organizational upgrades, deeply cultivate a single city, expand a single industry, and vitalize national resources (Group Vice President and Design Visualization Business Division General Manager Tian Wanjun, Group Vice President and Guangzhou Center General Manager Wei Zhi); some insisted that business and functions support each other, "No matter how fiercely you charge on the front lines, our backend support will be just as full" (Wang Jie, Executive Vice President and Group HR Director of the Group).  时光放映机转过十年，不变的，是一支敢于被包围的队伍。 As the time projector turned through a decade, what remained unchanged was a team that dared to be surrounded.  ________________________________________ 02 高管分享｜十年，落在每一个战场 02 Executive Sharing | A Decade, Landing on Every Battlefield 上市后的十年，如何落在一座城市、一类业务、一个转折点上，五位高管给出了具体的回答。 How the decade after going public landed on a city, a category of business, and a turning point was answered concretely by five executives. 在文化主场，丝路视觉由“仰望”走向“共建”； In the cultural home field, Silkroad Visual moved from "looking up in admiration" to "co-building"; 【图注：北京中心总经理周诗源分享从“买票仰望”到与国博、故宫深度共建的历程。】 [ Beijing Center General Manager Zhou Shiyuan shared the Beijing Center's journey from "buying tickets to look up" to in-depth co-building with the National Museum of China and the Palace Museum.] 在转型之路上，由地产走向展览展示； On the path of transformation, moving from real estate to exhibitions and displays; 【图注：集团副总裁、上海中心总经理宋丽慧分享上海中心转型与团队重建。】 [Photo Caption: Group Vice President and Shanghai Center General Manager Song Lihui shared the Shanghai Center's transformation and team reconstruction.] 经营为根，平台为干，客户为枝，创意为花，精神为光。寒冬之中，亦要种下春天； Operations are the root, the platform is the trunk, clients are the branches, creativity is the flower, and spirit is the light. Amidst the cold winter, one must still plant spring; 【图注：集团副总裁、深圳中心总经理王国杰回望个人与团队的成长并提炼经营理念】 [Group Vice President and Shenzhen Center General Manager Wang Guojie looked back on personal and team growth and distilled business philosophy.] 增长不等于成长，经营要从规模走向质量； Growth does not equal development, and operations must move from scale to quality; 【图注：集团董事、集团高级副总裁、集团财务总监岳峰总结“做正确的事，正确地做事”】 [Group Director, Group Senior Vice President, and Group Chief Financial Officer Yue Feng summarized "doing the right things and doing things right".] 变革，是刻在丝路骨子里的基因。 Change is the gene engraved in Silkroad's bones. 【图注：集团董事、集团执行副总裁丁鹏青分享丝路视觉从效果图到动画、再到展览展示的两次演进。】 [Group Director and Group Executive Vice President Ding Pengqing shared Silkroad Visual's two evolutions from renderings to animation, and then to exhibitions and displays.] 五位高管指向同一个共识：丝路视觉穿越周期的底气，来自专业的积累、平台的协同与持续的进化。 The five executives pointed to the same consensus: Silkroad Visual's confidence to traverse cycles comes from professional accumulation, platform synergy, and continuous evolution.  ________________________________________ 03 十周年主旨演讲｜修身为己，笃定前行 10th Anniversary Keynote Address | Cultivating Oneself, Marching Forward with Firm Determination 战场之上，是更根本的追问：什么样的伙伴、领导与公司，才能走得更远？ Above the battlefield lies a more fundamental question: What kind of partners, leaders, and company can go further? 董事长李萌迪以“自省”作答：合格的伙伴，是能帮大家解决问题的人，“最大的尊重来自于担当，大过对认可的索取。”；好的领导，是能带团队打胜仗的人，“想要赢，先学会怎么输”，持续的赢，是团队最好的凝聚力；好的公司，要以持续的经营成果，向社会证明价值。 Chairman Li Mengdi answered with "introspection": A qualified partner is someone who can help everyone solve problems, "The greatest respect comes from taking responsibility, greater than the demand for recognition."; A good leader is someone who can lead the team to win battles, "To want to win, first learn how to lose", continuous winning is the best cohesion for a team; A good company must prove its value to society with continuous operating results. 【配图：董事长演讲】  愿景需要时间沉淀。「用数字定义你的视界」「成为影响世界文化的中国力量」，丝路视觉将用十年、二十年的实践，去笃定，去印证。 Visions require time to precipitate. Define your vision with digital technology and becoming a Chinese force influencing world culture, Silkroad Visual will use ten or twenty years of practice to firmly commit and verify.  ________________________________________  04 繁花锦簇，同台绽放 04 Blossoming Flowers, Blooming on the Same Stage 白日是回望与思辨，入夜，十年的故事换了一种方式叙述。灯光亮起，舞台启幕，来自各地的丝路人，用热忱共写同一个主题。 Daytime was for retrospection and contemplation; as night fell, the decade's story was told in another way. The lights turned on, the stage opened, and Silkroad people from all over wrote the same theme together with enthusiasm.  《丝路同心联盟》｜集团总部   "Silkroad Concentric Alliance" | Group Headquarters 序幕拉开，舞台瞬间化作九十年代的复古街头：霓虹闪烁、市声鼎沸、人来人往，四处满是创业热土的蓬勃与激情，那是一个机遇与风险并存的时代。港风造型的丝路人循着节拍从街角走来，不约而同唱响《丝路同心联盟》。少年意气，鲜衣怒马，还原丝路出发时的模样。以“丝路”为名，是深耕数字创意的征途；以“同心”为志，是十年相伴、初心不改；以“联盟”为势，是并肩同行、敢于突破的力量。 As the prologue opened, the stage instantly transformed into a retro street of the 1990s: neon lights flashing, bustling market sounds, and crowds coming and going, everywhere filled with the vigor and passion of a startup hotbed—an era where opportunity and risk coexisted. Silkroad people styled in Hong Kong fashion walked from the street corner to the beat, chanting "Silkroad Concentric Alliance" in unison. Youthful aspirations and high-spirited vigor restored the look when Silkroad first set off. Taking "Silkroad" as the name is the journey of deeply cultivating digital creativity; taking "concentric" as the aspiration is a decade of companionship with original intentions unchanged; taking "alliance" as the momentum is the power of walking side by side and daring to break through.  《电音路仔之胡说》｜武汉中心　  "Electronic Luzai's Nonsense" | Wuhan Center 国风二胡、西洋长笛与电子乐同台，敦煌、编钟与跨次元世界撞出新鲜听觉。 Traditional Chinese erhu, Western flute, and electronic music shared the same stage, as Dunhuang and ancient bianzhong bells collided with cross-dimensional worlds to create a fresh auditory experience.   《总有一天》｜成都公司 "One Day" | Chengdu Company 音乐剧《金沙》中的选段，讲述千年古蜀文明如何被当代创意重新唤醒。 An excerpt from the musical "Jinsha", telling how the millennium-old ancient Shu civilization was reawakened by contemporary creativity.   《光启万象》｜广州中心 "Illuminating Myriad Phenomena" | Guangzhou Center 从CG建模到VR交互，从数字孪生到AI生成，技术不断更迭，丝路人也一次次重新打开视觉的可能，“用数字重写现实”的创造力，在舞台上破局而生。 From CG modeling to VR interaction, and from digital twins to AI generation, technology is constantly evolving. The people of Silkroad have also unlocked the possibilities of vision time and time again, bringing the creativity of "rewriting reality with digital technology" to life on stage.  《一段非常有意思的节目》｜深圳中心--“社会尧”组合 A Rather Interesting Performance | Shenzhen Center – The “Shehui Yao” Duo 脱口秀演绎商务日常，创意人的世界也有轻盈的一面。 Stand-up comedy interpreted business daily life, showing that the world of creative people also has a lighthearted side.   《丝路之歌》｜集团总部 Silkroad-Remix Version  | Group Headquarters 2020年发布的司歌《丝路》，2026年以全新的版本回归舞台。一支舞，一首歌，二十余年过去，丝路依旧是少年，充满活力。 Released in 2020, the corporate song "Silkroad" returned to the stage in 2026 with a brand-new version. With a dance and a song, more than two decades have passed, yet Silkroad remains as youthful and vibrant as ever.  《夜空中最亮的星》｜北京中心 "The Brightest Star in the Night Sky" | Beijing Center 合唱曲目来自逃跑计划的《夜空中最亮的星》：追梦的路上，有奔跑的热血，也有看不清方向的夜晚。好在每一次迷茫里，总有人为同行者留一束光。一个人的光或许微弱；许多人的光汇在一起，前路便亮了。 The chorus song is "Brightest Star in the Night Sky" by Escape Plan：The road to our dreams is filled with the fire of running forward, but also with nights when the way ahead seems unclear. Yet in every moment of uncertainty, someone is always there to leave a light on for those walking alongside them. One light may seem faint, but when many come together, the road ahead begins to shine.  《主角》｜上海中心 "Protagonist" | Shanghai Center  许多项目里，没有出现过丝路人的名字。但在各自的生活里，每个人，都是自己的主角。幕后无声的付出，都在这首王菲的《主角》里：没有署名的日子里，也有光。 In many projects, the names of Silkroad Visual's people never appear. Yet in their own lives, everyone is the leading role of their own story. All the silent dedication behind the scenes is captured in Faye Wong's 'Leading Role'—even in uncredited days, there is still light.   《痴心不改》｜深圳中心 "Unchanged Infatuation" | Shenzhen Center 方案可改上百遍，对作品的认真与热爱，从未改变。歌词向创始人及董事长致敬，感念他一直奋战在工作最前线，这份情怀与精神，鼓舞着每一位丝路人。 A proposal may go through hundreds of revisions, but our dedication to the craft and passion for what we create never waver. Through rap, the lyrics pay tribute to our Founder and Chairman, honoring his unwavering commitment to leading from the front. His passion and pioneering spirit continue to inspire every member of the Silkroad family.  《鲜花》｜丝路视觉董事长李萌迪、赞兄弟乐队 "Flowers" | Silkroad Visual Chairman Li Mengdi, Zan Brothers Band 压轴时刻，丝路视觉创始人、董事长李萌迪携赞兄弟乐队登台，献上一曲回春丹乐队的《鲜花》。唱的是走过的十年，也是即将抵达的远方：鲜花，从不是一夜盛开。它开在一次次打磨之后，开在一件件作品落成之时，也开在一群人并肩同行的岁月里。这一束《鲜花》，献给上市十年，也献给一路伴随的同仁。 For the grand finale, Li Mengdi, Founder and Chairman of Silkroad Visual, took the stage with the Zan Brothers band to perform 'Flowers' by Young Dan. The song celebrates a decade of milestones and the horizons ahead: flowers never bloom overnight. They blossom through relentless refinement, in every completed work, and through the years spent walking side by side. This bouquet of 'Flowers' is dedicated to ten years as a public company—and to every colleague who has been part of the journey.   而接下来改编歌词的《私奔》，将现场气氛再度点燃。 And the subsequently lyric-adapted "Elopement" ignited the atmosphere of the venue once again.  《私奔》-郑钧｜丝路视觉董事长李萌迪、赞兄弟乐队 "Elopement" | Silkroad Visual Chairman Li Mengdi, Zan Brothers Band 《鲜花》余音未落，全场的呼声，把乐队又请回了舞台。一首郑钧的《私奔》，原本唱向自由与爱情的奔赴，成了丝路人上下一心，奔向同一个目标、同一个愿景的热烈誓言。 As the lingering sound of "Flowers" had not yet faded, the cheers of the audience invited the band back to the stage. Zheng Jun's "Elopement", originally a song about rushing toward freedom and love, became a passionate oath of Silkroad people, united from top to bottom, running toward the same goal and vision.  国风、电音、音乐剧、说唱，合唱、脱口秀……是丝路人鲜活灵魂的多元表达，也是“向世界盛开”最生动的注脚。 Traditional Chinese style, electronic music, musical, rap, chorus, talk show... are the diverse expressions of the vivid souls of Silkroad people, and also the most vivid footnote to "blossoming toward the world". 【配图+图注：庆典高潮，由董事长领衔、高管团队共同开启香槟，全场举杯合影】 [At the climax of the celebration, led by the Chairman and joined by the executive team, champagne was opened together, and the entire audience raised their glasses for a group photo]  上市十载，落笔成序，一路并肩，始见繁花。 A decade of public listing writes the prologue; walking side by side all the way, we finally see blooming flowers.  05 结语 Conclusion  2016年，深交所一声钟响，丝路视觉开启了上市后的新征程。此后十年，我们一路向前，将奋斗与热爱写进岁月。如今，序章已成，而属于未来的正文才刚起笔。 In 2016, with the ring of a bell at the Shenzhen Stock Exchange, Silkroad Visual embarked on a new journey after going public. Over the following decade, we marched forward all the way, writing our struggle and passion into the years. Today, the prologue has been written, and the main text belonging to the future has just begun.   丝路视觉将坚持「文化+科技」的核心战略，沿着「科技化+产品化+国际化」的路径，在更广阔的场景中深耕不辍，讲好更多中国故事。 Silkroad Visual will adhere to the core strategy of "Culture + Technology", follow the path of "Technological + Productized + Internationalized", cultivate tirelessly in broader scenarios, and tell more Chinese stories well. 感谢每一位客户、合作伙伴与投资者的信任，更感谢每一位丝路人的笃定与担当。 Thank you to every client, partner, and investor for your trust, and even more, thank you to every Silkroad person for your steadfastness and dedication.  十年为序，向世界盛开。 丝路视觉 Silkroad Visual Taking a decade as a prologue, blossoming toward the world.   

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