丝路视觉裸眼3D作品亮相2026古德伍德速度节，助力比亚迪国际汽车文化现场表达

7月9日，2026古德伍德速度节在英国西萨塞克斯郡古德伍德启幕。作为全球最具影响力的汽车文化与速度盛会之一，古德伍德汇聚了世界级车企、前沿车型与汽车文化爱好者。

On July 9, the 2026 Goodwood Festival of Speed opened in Goodwood, West Sussex, UK. As one of the world’s most influential celebrations of automotive culture and speed, Goodwood brings together leading global automakers, cutting-edge models, and automotive culture enthusiasts.

丝路视觉受邀为比亚迪创作裸眼3D数字视觉作品，以数字内容助力比亚迪在国际汽车文化场域中形成更具记忆点的品牌表达。

Silkroad Visual was invited to create a naked-eye 3D digital visual work for BYD, using digital content to help BYD build a more memorable brand expression in the global automotive culture arena.

古德伍德速度节以速度、机械、赛道与汽车文化著称，是世界车企展示前沿技术、车型矩阵与品牌理念的重要舞台。从法拉利、阿斯顿·马丁到宝马，众多国际汽车品牌曾在古德伍德完成重要车型首发与动态首秀。

Known for its speed, engineering, racing spirit, and automotive culture, the Goodwood Festival of Speed is an important stage for global automakers to showcase advanced technologies, product lineups, and brand visions. From Ferrari and Aston Martin to BMW, many international automotive brands have completed major model debuts and dynamic premieres at Goodwood.

此次，比亚迪集团受邀携比亚迪、腾势、仰望等品牌亮相古德伍德，并以创纪录展台规模呈现多元产品矩阵。其中，腾势成为此次亮相的重要看点之一，也是首个参加该级别顶级赛事的中国智能电动汽车品牌。

This year, BYD Group was invited to Goodwood with multiple brands, including BYD, DENZA, and YANGWANG, presenting its diverse product matrix through a record-setting exhibition footprint. Among them, DENZA became one of the key highlights of this appearance and is also the first Chinese intelligent electric vehicle brand to participate in a top-tier event of this level.

围绕这一高规格发布语境，腾势汽车宣布腾势Z系列车型全球首发消息。丝路视觉为比亚迪创作裸眼3D数字视觉作品，服务比亚迪整体品牌表达，协同其多品牌、多车型矩阵，在海外现场形成更清晰的视觉识别与传播记忆。

Within this high-profile launch context, DENZA announced the global debut of the DENZA Z series. Silkroad Visual created a naked-eye 3D digital visual work for BYD, serving BYD’s overall brand expression and supporting its multi-brand, multi-model matrix in building clearer visual recognition and brand recall on the international stage.

面向古德伍德户外速度盛会的观展环境，丝路视觉将裸眼3D作品设定为比亚迪展区的关键视觉入口，围绕“第一眼吸引、车型识别、现场记忆”展开内容设计，让观众在短时间内建立对品牌矩阵的直观感知。

Responding to the viewing environment of Goodwood as an outdoor speed festival, Silkroad Visual positioned the naked-eye 3D work as a key visual gateway for BYD’s exhibition area. Centered on "instant attention, model recognition, and on-site memory," the content design helps audiences quickly form an intuitive perception of BYD’s brand matrix.

围绕本届古德伍德的发布节点，作品将腾势Z的赛道感、性能感与速度感转化为具有冲击力的裸眼3D视觉语言，呼应腾势Z系列车型在古德伍德全球首发的现场语境。同时，作品也通过城市、越野等多元场景表达，呈现比亚迪产品矩阵的不同气质。

Around the launch moment of this year’s Goodwood Festival of Speed, the work translates the track-oriented character, performance appeal, and sense of speed of the DENZA Z into impactful naked-eye 3D visual language, echoing the on-site context of the DENZA Z series’ global debut at Goodwood. At the same time, the work also presents the distinct characteristics of BYD’s product matrix through diverse scene expressions such as urban mobility and off-road exploration.

以“古德伍德限定”的现场记忆为核心，裸眼3D作品借助古德伍德的速度文化、赛道氛围与高端品牌同场竞技的舞台感，传递比亚迪以多元产品矩阵进入世界汽车文化的姿态。通过空间冲击、视线牵引与节奏化叙事，丝路视觉让数字内容在高流动、高干扰的国际活动现场中形成更清晰的识别与记忆。

Centered on the idea of a "Goodwood-exclusive" on-site memory, the naked-eye 3D work draws on Goodwood’s speed culture, racing atmosphere, and the stage-like presence of premium brands competing side by side. It conveys BYD’s posture of entering global automotive culture with a diverse product matrix. Through spatial impact, visual guidance, and rhythmic storytelling, Silkroad Visual enables digital content to build clearer recognition and memory in a highly dynamic, high-interference international event environment.

围绕不同车型的产品气质，丝路视觉将赛道、城市、越野等场景语言转化为裸眼3D视觉表达。腾势Z对应赛道感、性能与速度，腾势Z9GT对应都市、简约与驾控，豹5则对应户外能力、力量与探索，相关内容共同服务比亚迪多元产品矩阵的整体呈现。

Based on the distinct product characters of different models, Silkroad Visual translates track, urban, and off-road scene languages into naked-eye 3D visual expression. The DENZA Z corresponds to track performance and speed; the DENZA Z9GT reflects an urban, minimalist, and driving-oriented character; and the BAO 5 represents outdoor capability, strength, and exploration. Together, these visual elements serve the overall presentation of BYD’s diverse product matrix.

在视觉制作层面，丝路视觉强调裸眼3D内容与现场建筑结构的融合。方案以“空间真实感+建筑融合感”为核心，通过空间透视、屏幕边界与建筑形态的协同，使数字内容成为现场空间的视觉延展。

At the visual production level, Silkroad Visual emphasizes the integration between naked-eye 3D content and the on-site architectural structure. With "spatial realism + architectural integration" as the core approach, the work uses spatial perspective, screen boundaries, and architectural form in coordination, allowing digital content to become a visual extension of the physical space.

同时，项目在CG场景制作中参考古德伍德当地光照条件与观看时段，让数字场景中的光影关系与真实环境形成更自然的衔接，令该作品与现场建筑、屏幕载体和观展语境共同构成空间化内容体验。

At the same time, the project references Goodwood’s local lighting conditions and viewing periods during CG scene production, creating a more natural connection between the lighting of digital scenes and the real environment, and enabling the work to form a spatialized content experience together with the architecture, screen medium, and viewing context.

此次裸眼3D作品亮相古德伍德速度节，是丝路视觉以数字内容能力服务中国品牌国际表达的一次实践。围绕“科技化、产品化、国际化”的发展方向，丝路视觉正持续将视觉科技能力沉淀为面向不同场景与市场的数字创意解决方案。

The debut of this naked-eye 3D work at the Goodwood Festival of Speed marks another practice by Silkroad Visual in serving the international expression of Chinese brands through digital content capabilities. Guided by its development direction of being technology-driven, product-oriented, and internationalized, Silkroad Visual continues to transform visual technology capabilities into digital creative solutions for diverse scenarios and markets.

丝路视觉将继续围绕数字内容、空间体验与产业展示场景，推动技术能力与产品化表达深度结合，以更具现场感与传播力的数字创意解决方案，助力中国品牌链接全球市场。

Silkroad Visual will continue to focus on digital content, spatial experience, and industrial exhibition scenarios, further integrating technological capabilities with product-oriented expression. With digital creative solutions that deliver stronger on-site presence and communication impact, Silkroad Visual will help Chinese brands connect with global markets.